Abstract or Introduction
When Jack Cohen started selling groceries from a stall close to London in 1919, he might not
have realized what success story he was about to create (Tesco, 2012). Hard to believe, but
this was the foundation of Tesco as we know it today. Tesco has become one of the leading
food retailers in the world with a revenue of more than 60 billion pounds and a global
workforce of around 490.000 employees in 2011. There have been various factors that have
had major impact on the company including the Second World War as well as the United
Kingdom entering the European Union. These influences can be broken up into social,
economical, legal and political. Additionally there has been another element of Tesco, which
made the company unique and attributed majorly to its success: Its growth strategies. These
will be analyzed with 'Ansoffs Matrix'.
- Quote paper
- Chris Obereder (Author), 2012, The Success Story of Tesco, Munich, GRIN Verlag, https://www.grin.com/document/210398
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