Homepage > Catalog > Business economics - Offline Marketing and Online Marketing

Services Management: Conceptualizing and Measuring Customer Perceived Service Quality

Name: Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
Price: 18.95 EUR
Availability: InStock
Author: Tim Ebner
ISBN: 978-3-656-37236-3

Seminar Paper, 2011

28 Pages, Grade: 2,3

Tim Ebner (Author)

Excerpt

Figures

Tables

Abbreviations

Symbols

1 Introduction

2 Conceptualization and Measurement of Service Quality
2.1 Definition of Service Quality
2.2 Importance of Generality in Marketing Research

3 Current Concepts and Measurements of Perceived Service Quality
3.1 SERVQUAL
3.2 SERVPERF
3.3 Distribution Channel Approaches

4 Deriving a General Concept of Customer Perceived Service Quality

5 Conclusion

Appendix

References

Excerpt out of 28 pages

Details

Title: Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
College: University of Münster (Junior Professorship for Marketing)
Grade: 2,3
Author: Tim Ebner (Author)
Year: 2011
Pages: 28
Catalog Number: V209412
ISBN (eBook): 9783656371489
ISBN (Book): 9783656372363
File size: 1600 KB
Language: English
Keywords: services, management, conceptualizing, measuring, customer, perceived, service, quality

Quote paper: Tim Ebner (Author), 2011, Services Management: Conceptualizing and Measuring Customer Perceived Service Quality, Munich, GRIN Verlag, https://www.grin.com/document/209412

Comments