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How profitable is a bank customer - An analysis of customer segmentation and its profitability


Seminar Paper, 2012

20 Pages, Grade: 1,3


Excerpt


Table of contents

1. Introduction

2. Profit sources

3. Ways of customer segmentation

4. Measuring Customer Profitability

5. Financial Key ratios for Customer Relationship Management

6. What to do with unprofitable Customers

7. Conclusion

Excerpt out of 20 pages

Details

Title
How profitable is a bank customer - An analysis of customer segmentation and its profitability
College
University of Innsbruck
Grade
1,3
Author
Year
2012
Pages
20
Catalog Number
V209182
ISBN (eBook)
9783656373933
ISBN (Book)
9783656374176
File size
983 KB
Language
English
Keywords
Bankkunde, Profitabilität, profitability, customer segmentation, Kundensegmentierung, Segmentierung, Analyse, segmentation, Finanzkennzahlen
Quote paper
Oliver Baumgartner (Author), 2012, How profitable is a bank customer - An analysis of customer segmentation and its profitability, Munich, GRIN Verlag, https://www.grin.com/document/209182

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