SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies


Essay, 2012

15 Pages, Grade: Merit


Excerpt


Table of Contents

Declaration

Summary

Reminder

1. Introduction

2. Overview of McDonald’s

3. SWOT Analysis of McDonald’s
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats

4. TOWS Analysis of McDonald’s for the ‘Products’ and Strategies

5. Evaluation of Strategies

6. Conclusions and Recommendations

References

Excerpt out of 15 pages

Details

Title
SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies
College
Prifysgol Cymru University of Wales
Course
Strategic Management
Grade
Merit
Author
Year
2012
Pages
15
Catalog Number
V200837
ISBN (eBook)
9783656294948
ISBN (Book)
9783656295365
File size
417 KB
Language
English
Notes
Keywords
SWOT Analysis, McDonald's
Quote paper
Ilhan Yuece (Author), 2012, SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies, Munich, GRIN Verlag, https://www.grin.com/document/200837

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