Excerpt
Table of Contents
Declaration
Summary
Reminder
1. Introduction
2. Overview of McDonald’s
3. SWOT Analysis of McDonald’s
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4. TOWS Analysis of McDonald’s for the ‘Products’ and Strategies
5. Evaluation of Strategies
6. Conclusions and Recommendations
References
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- Quote paper
- Ilhan Yuece (Author), 2012, SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies, Munich, GRIN Verlag, https://www.grin.com/document/200837
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