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Creating Customer Value for Generation Y


Seminar Paper, 2010

20 Pages, Grade: 1,0


Excerpt


Inhaltsverzeichnis

Abbreviations

1. Introduction

2. Definitions
2.1. Generations and Generation Y
2.2. Customer Value
2.3. The optician company Apollo-Optik
2.3.1. The company
2.3.2. Products
2.3.3. Markets

3. The Target Group “Generation Y”
3.1. Market segmentation
3.2. Geographic Segmentation
3.3. Demographic Segmentation
3.4. Psychographic Segmentation
3.5. Behavioral Segmentation
3.6. Segmentation of Generation Y

4. Creating special customer value
4.1. Decisions while purchasing glasses
4.2. Supporting the purchasing process
4.3. A suited offer

5. Conclusion

6. Bibliography

Excerpt out of 20 pages

Details

Title
Creating Customer Value for Generation Y
College
AKAD University of Applied Sciences Pinneberg
Course
MKE 01
Grade
1,0
Author
Year
2010
Pages
20
Catalog Number
V200220
ISBN (eBook)
9783656278030
ISBN (Book)
9783656278092
File size
609 KB
Language
English
Keywords
generation y, customer value, marketing, strategy, marketing strategy, apollo optik, targeting, market segmentation, geographic segmentation, demographic segmentation, psychographic segmentation, behavioral segmentation, purchase, purchasing glasses, social media, web 2.0, generations, millennial generation, echo boomers, customer perceived value, brille, brillen, kontaklinsen, generation zukunft, purchase decision
Quote paper
Dipl.Kfm, Christopher Schroeder (Author), 2010, Creating Customer Value for Generation Y, Munich, GRIN Verlag, https://www.grin.com/document/200220

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