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Marketing Plan of Virgin Australia


Term Paper (Advanced seminar), 2012

16 Pages


Excerpt


Table of contents

Executive Summary

1. Introduction
1.1 Company Background
1.2 Purpose

2. Marketing Objectives

3. Financial Objectives

4. Target Markets
4.1 Existing Market
4.2 Potential Market

5. Strategy
5.1 Market Penetration
5.2 Market Development
5.3 Product Development

6. Marketing Mix
6.1 Product
6.2 Price
6.3 Promotion
6.4 Place
6.5 Packaging
6.6 Positioning
6.7 People

7. Controls

8. Implementation

9. Conclusion

10. References

Excerpt out of 16 pages

Details

Title
Marketing Plan of Virgin Australia
College
University of New England
Course
Marketing Management
Author
Year
2012
Pages
16
Catalog Number
V197080
ISBN (eBook)
9783656231295
ISBN (Book)
9783656231646
File size
544 KB
Language
English
Keywords
marketing, plan, virgin, australia
Quote paper
Yasir Farabi (Author), 2012, Marketing Plan of Virgin Australia, Munich, GRIN Verlag, https://www.grin.com/document/197080

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