Extracto
Table of contents
Executive Summary
1. Introduction
1.1 Company Background
1.2 Mission Statement
1.3 Financial Review
1.4 Purpose
2. External Environment
2.1 Industry’s Dominant Economic Features
2.2 Competitive forces and the strength of each force
2.3 Cause of competitive structure and business environment to change
2.4 Rivals’ market positions
2.5 Strategic moves rivals are likely to make
2.6 Key factors for competitive success
2.7 Attractiveness of industry and prospect for profitability
3. Resource and Competitive Position of Costco
3.1 Effectiveness of present strategy
3.2 SWOT analysis
3.3 Price and cost competitiveness
3.4 Strength of company’s competitive position
3.5 Strategic issues faced by the company
4. Generic Strategy Costco uses to achieve competitive advantage
5. New Strategy to Ensure Sustainable Competitive Advantage .
5.1 Cutting cost through efficiency
5.2 Shopper Insights
5.3 Innovation
5.4 Speed
5.5 Triple Bottom Line Accounting
5.6 Managing Complexity
6. Conclusion
7. References
- Citar trabajo
- Yasir Farabi (Autor), 2012, Competition among the North American Warehouse clubs: Costco Wholesalers versus Sam’s Club versus BJ’s Wholesalers, Múnich, GRIN Verlag, https://www.grin.com/document/197075
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