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The demographic developments in Germany and their effects on consumer behaviour

Name: The demographic developments in Germany and their effects on consumer behaviour
Price: 16.95 EUR
Availability: InStock
Author: Steffen Plutz
ISBN: 978-3-656-17310-6

Term Paper, 2012

14 Pages, Grade: 2,0

Steffen Plutz (Author)

Excerpt

Index of contents

1. Introduction

2. The demographic developments in Germany
2.1 Development of the population
2.1.1 Fertility
2.1.2 Mortality.
2.1.3 Migration
2.2 Declining population
2.3 Different age structures
2.4 Development of the private households

3. Effects on the consumer behaviour
3.1 Lifestyle and self-perception of the generation 50+
3.2 Buying power and consumption structure

4. Conclusion and outlook

Reference list

Excerpt out of 14 pages

Details

Title: The demographic developments in Germany and their effects on consumer behaviour
College: AKAD University of Applied Sciences Leipzig
Course: Market Research
Grade: 2,0
Author: Steffen Plutz (Author)
Year: 2012
Pages: 14
Catalog Number: V192330
ISBN (eBook): 9783656172529
ISBN (Book): 9783656173106
File size: 926 KB
Language: English
Keywords: germany

Quote paper: Steffen Plutz (Author), 2012, The demographic developments in Germany and their effects on consumer behaviour, Munich, GRIN Verlag, https://www.grin.com/document/192330

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