The Bayer AG - How Knowledge Drives Success


Dossier / Travail, 2001

10 Pages, Note: 2


Résumé ou Introduction

Every day we are faced with an increasing amount of information and it is becoming more and more difficult to find the really important parts.
And all this in a time in which decisions must be made more rapidly than ever before.

Nowadays, knowledge is the most important productive factor by representing the real dif-ferentiation potential for people and companies – knowledge is a matter of survival.
Therefore, Knowledge Management (KM in short) is a discipline used to systematically lever-age expertise and information to improve organizational efficiency, responsiveness, compe-tency and innovation.

KM normally provides a framework, tools and techniques to reuse captured intellectual as-sets – because the key enterprise resources of a company are people and information.

Therefore, this report will introduce you to the management of information and knowledge at the Bayer AG, one of the world’s largest health care and chemicals group.

Résumé des informations

Titre
The Bayer AG - How Knowledge Drives Success
Université
Cologne Business School Köln
Cours
Knowledge Management (Marketing)
Note
2
Auteur
Année
2001
Pages
10
N° de catalogue
V191720
ISBN (ebook)
9783656170600
ISBN (Livre)
9783656170723
Taille d'un fichier
434 KB
Langue
anglais
Mots clés
Bayer, Bayer AG, Knowledge Management
Citation du texte
Christine Rackey-Hocke (Auteur), 2001, The Bayer AG - How Knowledge Drives Success, Munich, GRIN Verlag, https://www.grin.com/document/191720

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