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Nestlé - A Global Company Comes Under Fire

Name: Nestlé - A Global Company Comes Under Fire
Price: 19.95 EUR
Availability: InStock
Author: Laura Klöpping
ISBN: 978-3-656-13506-7

Term Paper, 2011

24 Pages, Grade: 1,3

Laura Klöpping (Author)

Excerpt

Table of Content

1. Introduction

2. Biography of Henri Nestlé

3. History of the Company after 1875

4. Development during the Seventies

5. Conception and Structure
5.1. Guideline
5.2. Corporate structure

6. Nestlé in Different Parts of the World
6.1. The “Old” Europe
6.2. Eastern Europe
6.3. Germany
6.4. Asia, Oceania and Africa
6.5. America

7. Variety of Products
7.1. Beverage
7.2. Milk and diet products, ice cream, cereals, baby care products
7.3. Instant products, products for the kitchen
7.4. Chocolate and Sweets
7.5. Products for Pets

8. Acquisitions and Mergers

9. Marketing through an Umbrella Brand

10. Criticism
10.1. Globalization
10.2. Artificially Produced Food

11. Nestlé on the Philippines

12. Current Issues
12.1. General Development in 2010
12.2. Investigations in India
12.3. Halal food
12.4. Medical Food

13. List of References

14. List of Tables

Excerpt out of 24 pages

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