Profit is a wonderful Word

IKEA's Strategy behind the Profit


Term Paper, 2005

19 Pages, Grade: 1.3


Excerpt


CONTENTS

INTRODUCTION

OVERVIEW OF THE COMPANY IKEA
Company Profile of IKEA
History of IKEA

THE ΊΚΕΑ WAY’ - CREATION OF LOW COSTS

IDENTIFYING THE STRATEGY OF IKEA
Porter’s Five Forces
Porters’ GenericStrategies
Bowman’s Strategic Clock
Internationalization of IKEA

IMPLICATION OF THE ANALYSIS

CONCLUSION

REFERENCES

Excerpt out of 19 pages

Details

Title
Profit is a wonderful Word
Subtitle
IKEA's Strategy behind the Profit
College
University of the West of England, Bristol
Grade
1.3
Author
Year
2005
Pages
19
Catalog Number
V186562
ISBN (eBook)
9783656996965
ISBN (Book)
9783656997016
File size
1292 KB
Language
English
Keywords
profit, word, ikea, strategy
Quote paper
Sven Rosenhauer (Author), 2005, Profit is a wonderful Word, Munich, GRIN Verlag, https://www.grin.com/document/186562

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