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The Starbucks Corporation: past, present and future

Examination Thesis 2005 45 Pages

Business economics - Economic and Social History

Summary

What were the main reasons for Starbucks success?

Mistakes which other companies did - and Starbucks not:
-companies didn?t rise enough money to finance growth
-companies franchised too early and too widely
-companies lost control of quality
-companies didn?t invest in systems and processes
-companies hired inexperienced people or the wrong
people
-companies were so eager to grow that they picked the
wrong real estate locations.
-companies didn?t have the discipline to walk away from a
site if they couldn?t make the economics work.
-All of them lost money, they didn?t use their years of
losses to build a strong foundation for growth.
You can?t create a world-class enterprise without investing it.

Details

Pages
45
Year
2005
ISBN (eBook)
9783656999386
ISBN (Book)
9783867468350
File size
16.6 MB
Language
English
Catalog Number
v186060
Institution / College
American Management and Business Administration Institute
Grade
1
Tags
starbucks corporation

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Title: The Starbucks Corporation: past, present and future