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Providing Customer Service by use of Social Media Channels (best practices)


Seminar Paper, 2010

19 Pages, Grade: 1,3


Excerpt


Table of Contents

Table of Figures

1 Introduction
1.1 Problem Definition
1.2 Objectives
1.3 Structure

2 Social Media
2.1 Definition of Social Media
2.2 Selected forms of Social Media
2.2.1 Wikis
2.2.2 Weblogs
2.2.3 Microblogs
2.2.4 Podcasts
2.2.5 Social Bookmarking
2.2.6 Social Networks

3 Providing Customer Service by use of Social Media
3.1 Corporate Blogs - best practice by Daimler
3.2 Twitter Representatives - best practice by Zappos
3.3 Facebook Profiles - best practice by Starbucks

4 Best practice by Dell
4.1 Dell Hell
4.2 Direct2Dell
4.3 Dell’s activities‘ efficiency
4.4 Dell’s prospects

5 Conclusion

List of literature

Excerpt out of 19 pages

Details

Title
Providing Customer Service by use of Social Media Channels (best practices)
College
University of applied sciences, Marl
Grade
1,3
Author
Year
2010
Pages
19
Catalog Number
V183360
ISBN (eBook)
9783656075950
ISBN (Book)
9783656076131
File size
585 KB
Language
English
Keywords
Customer Service, Social Media, Social Media Channels
Quote paper
Linda Nguyen (Author), 2010, Providing Customer Service by use of Social Media Channels (best practices), Munich, GRIN Verlag, https://www.grin.com/document/183360

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