Homepage >  Catalog >  Communications - Public Relations, Advertising, Marketing, Social Media

Managing the multi-brand conglomerate of LMVH


Term Paper, 2009

14 Pages, Grade: A


Excerpt


Table of Content

1.Itroduction

2 Global Structure of LVMH
2.1 Multi-Business Global Production Model

3 Multi-Brand Strategy

4 International Strategy
4.1 Strategy Type
4.2 Impact of Globalization
4.3 Innovation Dependence
4.3.1 Strategy
4.3.2 Structure
4.3.3 Processes
4.3.4 Skills

5 Conclusion

6 References

Excerpt out of 14 pages

Details

Title
Managing the multi-brand conglomerate of LMVH
College
University of Groningen  (Faculty of Economics and Business)
Course
International Strategic Management
Grade
A
Author
Year
2009
Pages
14
Catalog Number
V183134
ISBN (eBook)
9783656074151
ISBN (Book)
9783656074205
File size
681 KB
Language
English
Keywords
managing, lvmh
Quote paper
MSc. Jon Gruda (Author), 2009, Managing the multi-brand conglomerate of LMVH , Munich, GRIN Verlag, https://www.grin.com/document/183134

Comments

  • No comments yet.
Look inside the ebook
Title: Managing the multi-brand conglomerate of LMVH


Similar texts


Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free