Extracto
Table of Contents
List of Figures
List of Abbreviations
1. Introduction: From the Honorable Merchant to the Responsibilities of Multinational Companies
2. Business Ethics: The Creative Tension between Entrepreneurial Freedom and Moral Constraint
2.1 The Company as a “Corporative Actor”
2.2 Moral and Profit: Two Antithetical Concepts?
2.3 Globalization: Economic Chances and Ethical Challenges
2.3.1 The Importance of Human Rights for CSR
2.3.2 Benchmarking CSR: The UN Global Compact
3. Strategic Corporate Social Responsibility
3.1 Hurdles to Effective CSR
3.2 Strategic Planning and Strategy Realization
3.2.1 The Responsibilities of a Company
3.2.2 The Intersections of Business and Society
3.2.3 Responsive CSR contra Proactive CSR
3.2.4 Strategic Corporate Philanthropy
3.3 Supply Chain Sustainability and Context Improvement: The CSR Strategy of Nestlé in India
4. Conclusion
Bibliography
Appendix
- Citar trabajo
- Timo Wilhelm Rang (Autor), 2010, The Strategic Importance of Corporate Social Responsibility, Múnich, GRIN Verlag, https://www.grin.com/document/181835
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