Excerpt
Table of contents
Introduction
1. Company profile
2. EasyJet‘s legal form and its impact on the interaction with stakeholders
2.1 Legal form
2.1.1 Advantages and disadvantages of a plc
2.2 The shareholders
2.3 The memorandum and articles of association
2.4 Corporate personality
2.5 Corporate governance
Financial analysis and proposing strategy
3. General analysis
3.1 Profitability and efficiency
3.2 SWOT analysis
3.3 Proposed strategy
Implementing strategy
4.1. Budgeting
4.2. The balanced scorecard
4.2.1 Application of the balanced scorecard
4.3 Organisational structures
Conclusion
Bibliography
Appendices
- Five year summary
- Consolidated cash flow statement
- Consolidated balance sheet
- Consolidated income statement
Excerpt out of 21 pages
- Quote paper
- Sven Elmers (Author), 2009, Assignment in Business Deconstructed - Financial analysis and proposing strategy, Munich, GRIN Verlag, https://www.grin.com/document/181277
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