A critical analysis of Google's behavior towards its users in relation to the EU Data Protection Act and the US Safe Harbour Act

Table of contents

1. Chapter one: Introduction
1.1 The rationale for this research
1.2 The aim and objectives of this research
1.3 Chapter overview

2. Chapter two: literature review
2.1 The internet
2.2 Data protection: Google is cumming under critcism
2.3 Privacy

3. Chapter three: methodology
3.1 Key concepts of research
3.1.1 Validity
3.1.2 Triangulation
3.1.3 Reliability
3.2 Research families
3.2.1 Qualitative and quantitative data
3.2.2 Primary data
3.2.3 Secondary data (Desk research)
3.3 Research Methods
3.3.1 Questionnaires
3.3.2 Experiments
3.3.3 Focus Groups
3.4 Ethical issues

4. Chapter four: analysis of primary and secondary research findings
4.1 Identification of reasons why Google is, despite criticism so popular
4.1.1 Google‘s story of success
4.1.2 Reasons for Google‘s success
4.1.3 General outcomes of the questionnaire
4.2 The relationship between how Google works with user sensitive data and in what way the company depends on these data
4.2.1 The dependence and use of data
4.2.2 The data Google collects
4.2.3 The legal side
4.3 Investigation of Google in terms of data privacy
4.3.1 Criticism on Google
4.3.2 Outcomes of the experiment
4.3.3 Analysis of the criticism about Google in relation to the legislation
4.4 Analysis of Google ‘ s customer awareness and behaviour
4.5 Recommendations for Google ‘ s customers to protect their data

5. Chapter five: conclusion
5.1 Review of research objectives
5.1.1 Objective one
5.1.2 Objective two
5.1.3 Objective three
5.1.4 Objective four
5.1.5 Objective five
5.2 Concluding remarks

6. Bibliography

7. Appendix
Experiment outcomes
Example of a questionnaire