A critical analysis of Google's behavior towards its users in relation to the EU Data Protection Act and the US Safe Harbour Act


Bachelor Thesis, 2009

59 Pages, Grade: 2,1


Excerpt


Table of contents

1. Chapter one: Introduction
1.1 The rationale for this research
1.2 The aim and objectives of this research
1.3 Chapter overview

2. Chapter two: literature review
2.1 The internet
2.2 Data protection: Google is cumming under critcism
2.3 Privacy

3. Chapter three: methodology
3.1 Key concepts of research
3.1.1 Validity
3.1.2 Triangulation
3.1.3 Reliability
3.2 Research families
3.2.1 Qualitative and quantitative data
3.2.2 Primary data
3.2.3 Secondary data (Desk research)
3.3 Research Methods
3.3.1 Questionnaires
3.3.2 Experiments
3.3.3 Focus Groups
3.4 Ethical issues

4. Chapter four: analysis of primary and secondary research findings
4.1 Identification of reasons why Google is, despite criticism so popular
4.1.1 Google‘s story of success
4.1.2 Reasons for Google‘s success
4.1.3 General outcomes of the questionnaire
4.2 The relationship between how Google works with user sensitive data and in what way the company depends on these data
4.2.1 The dependence and use of data
4.2.2 The data Google collects
4.2.3 The legal side
4.3 Investigation of Google in terms of data privacy
4.3.1 Criticism on Google
4.3.2 Outcomes of the experiment
4.3.3 Analysis of the criticism about Google in relation to the legislation
4.4 Analysis of Google ‘ s customer awareness and behaviour
4.5 Recommendations for Google ‘ s customers to protect their data

5. Chapter five: conclusion
5.1 Review of research objectives
5.1.1 Objective one
5.1.2 Objective two
5.1.3 Objective three
5.1.4 Objective four
5.1.5 Objective five
5.2 Concluding remarks

6. Bibliography

7. Appendix
Experiment outcomes
Example of a questionnaire

Excerpt out of 59 pages

Details

Title
A critical analysis of Google's behavior towards its users in relation to the EU Data Protection Act and the US Safe Harbour Act
College
New College Durham
Grade
2,1
Author
Year
2009
Pages
59
Catalog Number
V181275
ISBN (eBook)
9783656042501
ISBN (Book)
9783656042334
File size
2723 KB
Language
English
Keywords
google, data, protection, safe, harbour
Quote paper
Sven Elmers (Author), 2009, A critical analysis of Google's behavior towards its users in relation to the EU Data Protection Act and the US Safe Harbour Act, Munich, GRIN Verlag, https://www.grin.com/document/181275

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