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Market Segmentation and 4 Ps

Name: Market Segmentation and 4 Ps
Price: 17.95 EUR
Availability: InStock
Author: Masters of Arts (Marketing) Jules Miller
ISBN: 978-3-656-04899-2

Essay, 2011

9 Pages, Grade: A

Masters of Arts (Marketing) Jules Miller (Author)

Abstract or Introduction

Market segmentation allows an enterprise to identify the race-the segment-it can win with its car. Once a segmented to be targeted has been identified, appropriate configuration of the offer through the marketing mix will help the company gain the marketing advantage with the right product at the right place and promoted in the right way. As markets are not static but dynamic, competitiveness relies also on the capability of the company to be alert to changes affecting the target segment in order to adapt the 4Ps accordingly and at the same time to ensure production differentiation.

Details

Title: Market Segmentation and 4 Ps
College: University of South Central Los Angeles
Course: Principles of Marketing
Grade: A
Author: Masters of Arts (Marketing) Jules Miller (Author)
Year: 2011
Pages: 9
Catalog Number: V180606
ISBN (eBook): 9783656045823
ISBN (Book): 9783656048992
File size: 402 KB
Language: English
Notes: The tutor highly appreciated the essay and it was graded A. Afterwords, as Ph. D student at Atlantic International University,I refined the text to make more appealing.
Keywords: market, segmentation

Quote paper: Masters of Arts (Marketing) Jules Miller (Author), 2011, Market Segmentation and 4 Ps, Munich, GRIN Verlag, https://www.grin.com/document/180606

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