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Jack Daniel's Brand Activity Analysis

Name: Jack Daniel's Brand Activity Analysis
Price: 15.95 EUR
Availability: InStock
Author: BA Global Marketing Matteo Fabbi
ISBN: 978-3-656-03848-1

Seminar Paper, 2010

16 Pages, Grade: 70%

BA Global Marketing Matteo Fabbi (Author)

Excerpt

Table of contents

1. The product brand
1.1 Brand position
1.2 Brand value
1.3 The market in figures
1.4 Market share
1.5 Brand map
1.6 Target audience

2. Product Vs Brand

3. The brand Identity system
3.1 Brand map
3.2 Brand as a symbol
3.3 Brand as a person

4. Brand equity
4.1 Self-expression model
4.2 The relationship basis model
4.3 FBR model

5. The marketing campaign

6. Current issues identified
6.1 Globalization
6.2 UK population
6.3 Credit crunch

7. References

8. Appendix

Excerpt out of 16 pages

Details

Title: Jack Daniel's Brand Activity Analysis
College: University of Westminster
Course: Introduction to Branding
Grade: 70%
Author: BA Global Marketing Matteo Fabbi (Author)
Year: 2010
Pages: 16
Catalog Number: V180587
ISBN (eBook): 9783656038450
ISBN (Book): 9783656038481
File size: 1455 KB
Language: English
Keywords: Jack Daniel's, Branding, Matteo Fabbi, University of Westminster, Branding analysis, Brand personality, Tennessee Whiskey, Brand position, The relationship basis model, Brand equity, Globalization, Credit crunch, The brand Identity system, Whiskey market share, • Old-fashioned, JD, Jack Daniel's N7, Jack Daniel's brand analysis, jack Daniels Spirit of Tennessee, Jack Daniel's Tennessee Whiskey, Jack Daniel's - Master of Malt, US Whisky market, Drink market, Alcohol Advertising

Quote paper: BA Global Marketing Matteo Fabbi (Author), 2010, Jack Daniel's Brand Activity Analysis, Munich, GRIN Verlag, https://www.grin.com/document/180587

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