Excerpt
Table of Contents
1. Introduction - The purpose of the thesis - Definitions
1.1 Introduction
1.2 Definition of Brand Personality
2. The existence of brands before 20th century
2.1 Early Bronze: 2250 - 2000 BCE - The Indus Valley
2.2 The Middle Bronze Age: 2000-1500 BCE- Shang China
2.3 The Late Bronze Age: 1500-1000 BCE - Cyprus
2.4 The Iron Age Revolution: 1000-500 BCE - Tyre
2.5 The Iron Age: Greece: 825-336 BCE
3. Brands in modern 20th and 21st century
3.1 Jenifer Aaker and her Five Factor model
3.2 Kapferer’s Brand Identity
3.3 JosephPlummer
3.4 Keller
4. New model of brand personality
4.1 Geuens, Wejters,DeWulf-Anew measure ofbrandpersonality
5. Brand Personality in every day life
6. Listing
6.1 List of Ill ustrations
6.2List of References
Works Cited
- Quote paper
- Iva Rakocevic (Author), 2011, Brand Personality, Munich, GRIN Verlag, https://www.grin.com/document/179611
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