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TABLE OF CONTENTS
Introduction
1. The Code of Cool in the Communication of Youth Cultures - The Pyramid of Cool in So Yesterday
2. The Cultural Capital of Cool in Trend-Scouting
3. The Role of Pictures and Simulacra for Post-Modern Reality Perception and in Social Networks: The Construction of Visual ‘Coolness’ as means of Identification
4. Self-branding and Viral Marketing as an Attempt of Reinventing Identities
5. Deconstructing Cool and Possible Attempts to Reclaim Authentic Identities in a Post- Modern World
Conclusion
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- Bjoern Schubert (Author), 2009, The Anatomy of ‘cool’, Munich, GRIN Verlag, https://www.grin.com/document/175226
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