Excerpt
Contents
1. Introduction
1.1 The Importance of the Internet
1.1.2 Strategic Changes
2. What Kind of Internet Based Services Exist?
2.1 Classification by Interaction Degree
2.1.1 Information Strategy
2.1.2 Communication Strategy
2.1.3 Transaction Strategy
3. Concrete Configuration of the Service Systems
3.1 Information Systems
3.1.1 Homepage and Self-Presentation
3.1.2 Frequently Asked Questions
3.1.3 Databases
3.2 Communication Systems
3.2.1 Homepage Features
3.2.2 Newsletter
3.2.3 Social Media
3.3 Transaction Systems
4. Case Studies
4.1 Information Strategy Example
4.2 Communication Strategy Example
4.3 Transaction Strategy Example
4.4. Different Realization of Strategies
5. Another Definition of “Internet Based Service Strategies”
5.1 Integration of an Internet Based Recruiting Service
5.2 Intranet and Similar Employee Platforms
6. Deficits of Today’s Internet Based Service Strategies
6.1 Main Causes
6.1.1 Lack of Integration Ability
6.1.2 Lack of Trust in the Security of Electronic Services
6.2 Conclusion
7. Sources
- Quote paper
- Nadine Ghanawi (Author), 2010, Internet Based Service Strategies, Munich, GRIN Verlag, https://www.grin.com/document/175043
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