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Schweppes - how the beverage brand affects UK’s consumer behaviour

Name: Schweppes - how the beverage brand affects UK’s consumer behaviour
Price: 18.95 EUR
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Author: Benjamin Buchwald
ISBN: 978-3-640-94613-6

Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix

Elaboration, 2011

15 Pages, Grade: 1,0

Benjamin Buchwald (Author)

Excerpt

Structure

1. Introduction

2. Product

3. Packaging

5. Price

6. Promotion

7. Conclusion

List of references

Bibliography

Excerpt out of 15 pages

Details

Title: Schweppes - how the beverage brand affects UK’s consumer behaviour
Subtitle: Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix
College: Anglia Ruskin University (Ashcroft International Business School Cambridge)
Grade: 1,0
Author: Benjamin Buchwald (Author)
Year: 2011
Pages: 15
Catalog Number: V174216
ISBN (eBook): 9783640945849
ISBN (Book): 9783640946136
File size: 1228 KB
Language: English
Notes: Die Aufgabe: “With reference to a consumer brand of your choice explain how the consumer decision process is influenced by factors within the psychological core, the consumer environment and by marketer controlled activity. Your explanation must make extensive use of examples of the organisation’s marketing activities together appropriate consumer behaviour theories and models.”
Keywords: Consumer Behaviour, Konsum, Konsumentenverhalten, Schweppes, Marketing-Mix, Price, Product, Packaging, Place, Promotion, Confirmation, Disconfirmation, Fishbein, Multiattribute, Getränke, drinks, Kampagne, Positionierung

Quote paper: Benjamin Buchwald (Author), 2011, Schweppes - how the beverage brand affects UK’s consumer behaviour, Munich, GRIN Verlag, https://www.grin.com/document/174216

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