The Phenomenon of “Harry Potter Himself”

Marketing of Harry Potter


Essay, 2010

5 Pages, Grade: 1,7


Abstract or Introduction

Books like Tolkien’s The Lord of the Rings or Harry Potter by Joanne K. Rowling were sold more or almost as often as the bible, whereby they are counted among the all-time bestsellers list (Brown). Furthermore they have been translated into various languages, in the case of Harry Potter “61 different languages, including Icelandic, Serbo-Croat, Vietnamese, Hebrew, Swahili, Ukrainian, and Afrikaans [. . .]” (Brown). Hence the fantasy-genre enjoys great popularity.
The arising question is how people’s enthusiasm becomes apparent? Has the manner of doing this changed? If so, for what reason has it been altered? These questions will be followed in this essay.

Details

Title
The Phenomenon of “Harry Potter Himself”
Subtitle
Marketing of Harry Potter
College
University of Leipzig  (Anglistik )
Course
Seminar Changing Childhood in the 20th Century Britain
Grade
1,7
Author
Year
2010
Pages
5
Catalog Number
V173871
ISBN (eBook)
9783640949144
ISBN (Book)
9783640949373
File size
441 KB
Language
English
Keywords
Harry Potter, Marketing
Quote paper
Beatrice Dietel (Author), 2010, The Phenomenon of “Harry Potter Himself”, Munich, GRIN Verlag, https://www.grin.com/document/173871

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