Excerpt
TABEL OF CONTENT
Task 1
1. Executive Summary
2. Introduction
3. Internal and external environment
3.1 Internal environment
3.1.1 History Development
3.1.2 Company’s Management Structure
3.1.3 Employees environment
3.1.4 Products
3.1.5 Corporate strategy- Passion for Success
3.1.6 Marketing
3.1.7 Future
3.2 External environment
3.2.1 PEST analysis
3.2.2 Porter’s five forces
Task 2
1. Demographic factors
1.1 Assumptions
2. Characteristics of the population in Germany
2.1 Population size
2.2 Fertility rates
2.3 Life expectancy
2.4 Gender, Religious affiliation
3. Influences on Beiersdorf
3.1 Ageing and decrease of working-age population
3.2 Changes in demographic age structure
4. Effectiveness of the Beiersdorfs response
4.1 Beiersdorfs response to the changes in demographic age structure
4.2 Beiersdorfs response to the ageing and decrease of working-age population
4.2.1 Health promotion
4.2.2 Trainee programs
4.2.3 Employee development & training
4.2.4 Ideas exchange
4.2.5 Occupational safety
4.2.6 Premiums
4.3 Beiersdorfs response to Gender, ethnic origin and race factors
5. Areas for improvement
6. Conclusion
Appendix
Life expectancy forecast graph:
Age structure forecast graph:
List of References
- Quote paper
- Alexander Berger (Author), 2010, Contemporary Development in Business and Management, Munich, GRIN Verlag, https://www.grin.com/document/173673
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