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Strategy Coursework – Sony Corporation

Name: Strategy Coursework – Sony Corporation
Price: 18.95 EUR
Availability: InStock
Author: Raphael Städtler
ISBN: 978-3-640-90430-3

Essay, 2010

17 Pages, Grade: 1.0

Raphael Städtler (Author)

Excerpt

Introduction

1. Competitive Analysis of the Industrial Current Status of Sony
1.1 Porter's Five-Forces
1.1.1 The Threat of New Entrants
1.1.2 The Bargaining Power of Suppliers
1.1.3 The Bargaining Power of Buyers
1.1.4 The Threat of Substitute Products or Services
1.1.5 The Intensity of Rivalry Among Competitors in the Industry
1.2 SWOT Analysis
1.2.1 Strengths
1.2.2 Weaknesses
1.2.3 Opportunities
1.2.4 Threats
1.3 Value-Chain Analysis
1.4 Resource-Based Analysis
1.4.1 Intangible resources
1.4.2 Tangible Resources
1.4.3 Organizational Capabilities

2. Impacts of External Forces on the Competitive Advantage of Sony
2.1 PESTEL
2.1.1 Political
2.1.2 Economic
2.1.3 Social
2.1.4 Technological
2.1.5 Environment
2.1.6 Legal

3. Recommendations of Future Strategic Decisions of Sony

4. Conclusion

References

Excerpt out of 17 pages

Details

Title: Strategy Coursework – Sony Corporation
College: The University of Surrey
Course: Strategy
Grade: 1.0
Author: Raphael Städtler (Author)
Year: 2010
Pages: 17
Catalog Number: V170889
ISBN (eBook): 9783640903993
ISBN (Book): 9783640904303
File size: 498 KB
Language: English
Keywords: sony;, porters five forces, pestel, swot analysis, value chain analysis, resource based;, surrey, strategic management, university of surrey