Interactive Value Creation - Mass Customization

About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”


Essay, 2011

18 Pages, Grade: 2,0


Excerpt


Table of Contents

List of figures and tables

1. Introduction

2. Paper review: Franke et al. (2009)
2.1. Aim, motivation and positioning
2.2. Interactive Value Creation - Open Innovation and Mass Customization
2.3. Experimental model
2.3.1. Hypotheses
2.3.2. Procedure and sample
2.3.3. Findings
2.3.4. Evaluation of the methodology

3. Comparison

4. Conclusion and outlook

Bibliography

Excerpt out of 18 pages

Details

Title
Interactive Value Creation - Mass Customization
Subtitle
About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”
College
RWTH Aachen University
Grade
2,0
Author
Year
2011
Pages
18
Catalog Number
V170870
ISBN (eBook)
9783640900763
ISBN (Book)
9783640900848
File size
834 KB
Language
English
Notes
Paper Review zu “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?” (Franke et al. 2009)
Keywords
Mass Customization, Tailored Product, Individualized Product, Open Innovation, Interactive Value Creation, Willingness to pay, Individual Customer
Quote paper
B.Sc. Yasemin Sari (Author), 2011, Interactive Value Creation - Mass Customization, Munich, GRIN Verlag, https://www.grin.com/document/170870

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