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Table of Contents
List of figures and tables
1. Introduction
2. Paper review: Franke et al. (2009)
2.1. Aim, motivation and positioning
2.2. Interactive Value Creation - Open Innovation and Mass Customization
2.3. Experimental model
2.3.1. Hypotheses
2.3.2. Procedure and sample
2.3.3. Findings
2.3.4. Evaluation of the methodology
3. Comparison
4. Conclusion and outlook
Bibliography
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- B.Sc. Yasemin Sari (Author), 2011, Interactive Value Creation - Mass Customization, Munich, GRIN Verlag, https://www.grin.com/document/170870
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