Excerpt
Table of Contents
1 Table of Figures
2 Table of Tables
3 Introduction
4 Ryanair Competitive Analysis
4.1 Competition
4.2 SWOT Analysis
4.3 Ryanair’s Strategic Capabilities
4.3.1 Physical Resources
4.3.2 Human Resources
4.3.3 Core Competences
4.4 How Ryanair adds value and differentiates itself from competitors
4.5 Industry Life Cycle / BCG Growth-Share Matrix
5 Conclusion
6 Recommendations on Ryanair’s future direction
6.1 Michael Porter’s Generic Strategies / Bowman’s Strategic Clock
6.2 ANSOFF Matrix
6.3 Strategic human resources and CSR
6.4 Lean thinking
6.5 Diversification
7 Appendices
7.1 Five Forces Analysis
7.1.1 Barriers to entry
7.1.2 Power of suppliers
7.1.3 Power of buyers
7.1.4 Threat of substitution
7.1.5 Competitive rivalry
7.1.6 Competitive factors in the airline industry
7.1.7 Facts & figures of Ryanair and two major UK competitors
7.1.8 Flight ticket price comparison
7.2 PESTEL Analysis
7.2.1 Political & Legal
7.2.2 Economic
7.2.3 Social
7.2.4 Technological
7.2.5 Environmental
7.3 Value Chain Analysis
7.4 Asset/Resource Analysis
8 References
- Quote paper
- BA (Hons) Christoph Müller (Author), 2011, Ryanair case study and strategic analysis, Munich, GRIN Verlag, https://www.grin.com/document/170739
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