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Table of Content
1 Introduction
2 Theoretical Definitions
2.1 Ethics and Business Ethics
2.2 Corporate Social Responsibility and Stakeholder
2.3 Business Ethics and CSR
2.4 Advertising and Advertising Ethics
3 Ethical Claims in Advertising
3.1 Truthfulness
3.2 Respect for the Dignity of the Human Person
3.2.1 Manipulation
3.2.2 Vulnerable Groups
3.2.2.1 Vulnerable Groups in general
3.2.2.2 Children as one exemplary vulnerable group
3.2.3 Presentation of People
3.2.4 Shocking Images / Shock Advertising
3.2.5 Privacy
3.3 Social Responsibility
3.3.1 Culture, Values and Norms
3.3.2 Wasteful Lifestyles
3.3.3 Special Requirements and Conditions
3.4 Subsumption
4 Practical Examples Analysis
5 Conclusion
Bibliography
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- Maike Dürk (Author), 2011, Ethical Claims in Advertising, Munich, GRIN Verlag, https://www.grin.com/document/170573
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