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Company Analysis of Red Bull

Name: Company Analysis of Red Bull
Price: 15.99 EUR
Availability: InStock
Author: Bernd Bodner
ISBN: 978-3-640-89272-3

Seminar Paper, 2010

14 Pages, Grade: B+

Bernd Bodner (Author)

Excerpt

1. Introduction

2. The History of Red Bull

3. Red Bull´s core sources of innovation

4. Individual skill set of Red Bull

5. Company analysis of Red Bull
5.1. Strengths
5.1.1. Market leadership
5.1.2. Brand value
5.2. Weaknesses
5.2.1. 4 products
5.2.2. Making their own enemies
5.3. Opportunities I
5.3.1. Expansion
5.3.2. Innovation of new products
5.4. Threats
5.4.1. High marketing expenses
5.1.2. Additional accidents of sport stars

6. External Factors & Recommendations

7. Conclusion

List of References

Excerpt out of 14 pages

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