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Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect


Travail d'étude, 2010

29 Pages, Note: 1,0


Extrait


Table of contents

List of figures

List of tables

1. Introduction

2. Volkswagen Group’s history, objectives and vision

3. Analysis and evaluation of chosen resources of Volkswagen and their transferability to the IMM whilst taking the JV into account
3.1 Tangible Assets
3.1.1 Physical resources: Location of plants and supplier network
3.2 Intangible Assets
3.2.1 Research and development capabilities
3.2.2 Perceptions of product quality, durability, and reliability among customers

4. Indian’s market for minicars

5. India´s business environment

6. Conclusion

Appendix

Fin de l'extrait de 29 pages

Résumé des informations

Titre
Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect
Université
Munich University of Applied Sciences
Note
1,0
Auteur
Année
2010
Pages
29
N° de catalogue
V167909
ISBN (ebook)
9783640848188
ISBN (Livre)
9783640844623
Taille d'un fichier
2881 KB
Langue
anglais
Mots clés
International Business, Automotive, Volkswagen, Indien, Emerging Markets, India, Joint Venture, JV, Resource based view, Peng, Transfer resources, International, Market entry, Marketentry, Markteintritt, Markteintrittsstrategien, Suzuki, VW, Tripod, Strategy tripod, Marketbased view, Market based view, Resourcebased view, Resourcebased, resource based, Market penetration, Penetration, Marktbearbeitung, Markt Bearbeitung, Market cultivation
Citation du texte
Jan Kubik (Auteur), 2010, Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect, Munich, GRIN Verlag, https://www.grin.com/document/167909

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Titre: Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect


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