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Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect


Research Paper (undergraduate), 2010

29 Pages, Grade: 1,0


Excerpt


Table of contents

List of figures

List of tables

1. Introduction

2. Volkswagen Group’s history, objectives and vision

3. Analysis and evaluation of chosen resources of Volkswagen and their transferability to the IMM whilst taking the JV into account
3.1 Tangible Assets
3.1.1 Physical resources: Location of plants and supplier network
3.2 Intangible Assets
3.2.1 Research and development capabilities
3.2.2 Perceptions of product quality, durability, and reliability among customers

4. Indian’s market for minicars

5. India´s business environment

6. Conclusion

Appendix

Excerpt out of 29 pages

Details

Title
Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect
College
Munich University of Applied Sciences
Grade
1,0
Author
Year
2010
Pages
29
Catalog Number
V167909
ISBN (eBook)
9783640848188
ISBN (Book)
9783640844623
File size
2881 KB
Language
English
Keywords
International Business, Automotive, Volkswagen, Indien, Emerging Markets, India, Joint Venture, JV, Resource based view, Peng, Transfer resources, International, Market entry, Marketentry, Markteintritt, Markteintrittsstrategien, Suzuki, VW, Tripod, Strategy tripod, Marketbased view, Market based view, Resourcebased view, Resourcebased, resource based, Market penetration, Penetration, Marktbearbeitung, Markt Bearbeitung, Market cultivation
Quote paper
Jan Kubik (Author), 2010, Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect, Munich, GRIN Verlag, https://www.grin.com/document/167909

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