Abstract or Introduction
The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness.
Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected.
1. NAME OF THE COMPANY 3
2. VISION AND GOALS 3
A. SHORT-TERM GOALS 3
B. MEDIUM-TERM GOALS 4
C. LONG-TERM GOALS 4
3. TARGET GROUP 4
4. COMPETITION AND MARKET ENVIRONMENT 5
5. PRODUCT POLICY 6
A. DESIGNER FRAMES 7
B. SUNGLASSES 7
C. OTHERS (LATER) 7
6. PRICE POLICY 8
7. PLACEMENT ON THE MARKET 8
8. PROMOTION POLICY 8
A. PR AND VIRAL MARKETING CAMPAIGN 9
B. ONLINE MARKETING 9
C. OFFLINE MARKETING 9
D. STRATEGIC COOPERATION’S 10
9. WEBSITE AND CORPORATE DESIGN 10
10. LIST OF LITERATURE 11
- Quote paper
- Dipl. Kaufmann, MBA Tobias Bandt (Author), 2010, Businessplan Online Optiker, Munich, GRIN Verlag, https://www.grin.com/document/167217
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