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PR Analysis of British Petroleum


Term Paper, 2010

15 Pages, Grade: 73


Excerpt


Contents

Introduction to BP & Case Studies
Texas Oil Refinery
Alaskan Oil Spill
Market Manipulation

A Framework from which an analysis can be drawn

Analysis of PR response to the Texas oil refinery explosion

Analysis of PR response to the Alaskan Oil Spill

Analysis of PR response to the Price Manipulation

Mistakes made and potential changes in strategy

BP at the moment

References

APPENDICES
Appendix 1: The Anatomy of a Well Managed Crisis
Appendix 2: The Anatomy of a Mismanaged Crisis

Excerpt out of 15 pages

Details

Title
PR Analysis of British Petroleum
College
University of Hertfordshire  (Business School)
Course
MA Marketing
Grade
73
Author
Year
2010
Pages
15
Catalog Number
V166058
ISBN (eBook)
9783640819232
ISBN (Book)
9783640822508
File size
484 KB
Language
English
Keywords
BP, British Petroleum, Greenwashing, Public Relations, Alaskan Oil Spill, Texas Oil Refinery
Quote paper
Christopher Ulph (Author), 2010, PR Analysis of British Petroleum, Munich, GRIN Verlag, https://www.grin.com/document/166058

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