Leseprobe
CONTENTS
Introduction
History of Carnival
History of Royal Caribbean
Role of geographic expansion and diversification
Role of execution
Revenue analysis
Cost analysis
Role of resources and capabilities
Balance sheet
Portfolio of brands
Role of leadership and ownership
Role of innovation
Conclusions
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- Arbeit zitieren
- Stefano Turconi (Autor:in), 2008, The quest for profitable growth in the modern cruise industry, München, GRIN Verlag, https://www.grin.com/document/163595
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