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Operatives Marketing von Puma Fußball


Term Paper, 2010

16 Pages, Grade: 2,0


Excerpt


Table of Contents

I. Table of Figures
1. Introduction
2. Puma´s Corporate and Brand Strategy
3. Operative Marketing in Theory
3.1 Product Policy within the Marketing Mix
3.2 Analysis Methods
4. Product Policy of Puma
4.1 Product Life Cycle of Puma Football Shoes
4.2 Product Portfolio Analysis of Puma Football Shoes
5. Conclusion

II. Bibliography

III. Executive Summary

Excerpt out of 16 pages

Details

Title
Operatives Marketing von Puma Fußball
College
University of applied sciences, Munich
Course
Marketing
Grade
2,0
Author
Year
2010
Pages
16
Catalog Number
V162799
ISBN (eBook)
9783640785070
ISBN (Book)
9783640784769
File size
938 KB
Language
English
Notes
In einer weiteren Arbeit "Marketinganalyse von Puma" es um die allgemeine Marketinganalyse von Puma Fußball
Keywords
Puma, Football, Sports, Marketing, Marketing-Mix, Product Portfolio, Brand Strategy, Operatives Marketing, Markenstrategie, Produktlebenszyklus, Product Life Cycle, Boston Consulting Group Matrix, Markt, Marktanteil, Market Share
Quote paper
Diplom-Pädagoge Sean Miller (Author), 2010, Operatives Marketing von Puma Fußball, Munich, GRIN Verlag, https://www.grin.com/document/162799

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