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Amazon Marketing Strategy

MBA Marketing Assignment


Research Paper (undergraduate), 2008

17 Pages


Excerpt


Table of Contents

Executive Summary

List of Figures

Objectives

1 Introduction

2 Amazons Marketing Mix
The Product
The Price
The Place
The Promotion

3 Implementation of Amazons Marketing Strategy
3.1 Avoiding hurdles to the customer
3.2 Presence in the internet market
3.3 Offering a wide product range (product categories)
3.4 Offering competitive prices

4 Managing Amazons Marketing Programs

5 Conclusion

Bibliography

Appendix 1 - ITM Checklist (360-degree analysis)

Excerpt out of 17 pages

Details

Title
Amazon Marketing Strategy
Subtitle
MBA Marketing Assignment
College
University of applied sciences, Munich
Author
Year
2008
Pages
17
Catalog Number
V162454
ISBN (eBook)
9783640779918
ISBN (Book)
9783640780693
File size
1039 KB
Language
English
Keywords
Marketing, Assignment, Amazon, Marketing, Strategy, MBA, Integral Total Management, ITM
Quote paper
Manfred Damsch (Author), 2008, Amazon Marketing Strategy, Munich, GRIN Verlag, https://www.grin.com/document/162454

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