Excerpt
Structure
1. Introduction
1.1. The Topic: Aims and Objectives
1.2. Methodology
1.3. Definition Web 2.0
1.4. Tourism 2.0
1.5. Literature Review
2. The Evolution of Tourism - Context
2.1. Classical Tourism & Distribution
2.2. Modern Distribution
3. Modern Practices of Tourism 2.0
3.1. Hotel Rating Websites
3.2. Social Networks
3.3. Video Sharing Websites
3.4. Podcasts
3.5. Blogs
3.6. Wikis
3.7. Web forums
3.8. Search Engines
4. Implication of Web 2.0 within the Tourism Branch
4.1. Consumer Empowerment
4.1.1. Dynamic Packaging
4.1.2. Travel Communities
4.1.3. Routerank
4.2. Communication
4.3. Marketing
4.3.1. General Marketing Activities
4.3.2. Viral Marketing
4.3.3. Future Trends
5. Importance of Tourism 2.0 for Businesses
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
6. Conclusion and Generic Strategy
7. References
7.1. Books
7.2. Websites
7.3. Surveys
7.4. Press releases and Magazines
8. Figures
- Quote paper
- Tim Lellinger (Author), 2009, How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?, Munich, GRIN Verlag, https://www.grin.com/document/162053
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