How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?


Bachelor Thesis, 2009

36 Pages, Grade: 1,3


Excerpt


Structure

1. Introduction
1.1. The Topic: Aims and Objectives
1.2. Methodology
1.3. Definition Web 2.0
1.4. Tourism 2.0
1.5. Literature Review

2. The Evolution of Tourism - Context
2.1. Classical Tourism & Distribution
2.2. Modern Distribution

3. Modern Practices of Tourism 2.0
3.1. Hotel Rating Websites
3.2. Social Networks
3.3. Video Sharing Websites
3.4. Podcasts
3.5. Blogs
3.6. Wikis
3.7. Web forums
3.8. Search Engines

4. Implication of Web 2.0 within the Tourism Branch
4.1. Consumer Empowerment
4.1.1. Dynamic Packaging
4.1.2. Travel Communities
4.1.3. Routerank
4.2. Communication
4.3. Marketing
4.3.1. General Marketing Activities
4.3.2. Viral Marketing
4.3.3. Future Trends

5. Importance of Tourism 2.0 for Businesses
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats

6. Conclusion and Generic Strategy

7. References
7.1. Books
7.2. Websites
7.3. Surveys
7.4. Press releases and Magazines

8. Figures

Excerpt out of 36 pages

Details

Title
How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?
College
University of Wales, Newport,
Grade
1,3
Author
Year
2009
Pages
36
Catalog Number
V162053
ISBN (eBook)
9783640764488
ISBN (Book)
9783640764587
File size
1172 KB
Language
English
Keywords
Tourism 2.0, Web 2.0, Social Media, Tourism Web 2.0, Tourism Social Media, Social Networks, Tourism Social Networks, Facebook, Facebook Tourism, Tripadvisor, Hotel Ratings
Quote paper
Tim Lellinger (Author), 2009, How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?, Munich, GRIN Verlag, https://www.grin.com/document/162053

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