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Cruising at Risk

Crises Management and Prevention in Cruise Industry


Research Paper (undergraduate), 2008

26 Pages, Grade: 1,7


Excerpt


Table Of Contents

1 Goal and approach of this Study

2 Introduction

3 Definitions
3.1 Cruise ship
3.2 Cruise
3.3 Piracy
3.4 Terrorism
3.5 Crisis

4 Risks for cruise vessels
4.1 Inside risks
4.1.1 Hygienic conditions
4.1.2 Drugs and crime
4.1.3 Fire
4.2 Outside risk
4.2.1 Natural forces
4.2.2 Piracy
4.2.3 Terrorism

5 Cruise vessels
5.1 Short History linked with media
5.2 Value as Target
5.2.1 For pirates
5.2.1.1 Examples for pirate attacks on vessels
5.2.2 For terrorists
5.2.2.1 Examples for terrorists acts on vessels

6 Security
6.1 Passive security
6.2 Active security
6.2.1 History
6.2.2 After 9/11

7 Management of crises prevention
7.1 Marketing security
7.1.1 Marketing mix
7.1.1.1 Price
7.1.1.2 Place
7.1.1.3 Product Process
7.1.1.4 Product People
7.1.1.5 Product physical evidence
7.1.1.6 Promotion

8 Final remarks

9 Future

A Appendix

Excerpt out of 26 pages

Details

Title
Cruising at Risk
Subtitle
Crises Management and Prevention in Cruise Industry
College
Stralsund University of Applied Sciences
Grade
1,7
Author
Year
2008
Pages
26
Catalog Number
V161012
ISBN (eBook)
9783640743087
ISBN (Book)
9783640743469
File size
632 KB
Language
English
Keywords
Cruise, Risks, Terrorism, safety, security, marketing of security
Quote paper
Maik Roemer (Author), 2008, Cruising at Risk, Munich, GRIN Verlag, https://www.grin.com/document/161012

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