Case study – Corporate culture

Corporate culture as a critical success factor at Google


Research Paper (undergraduate), 2009

22 Pages, Grade: 2,3


Excerpt


Table of content

List of figures

1. Introduction
1.1 Problem definition
1.2 Objectives
1.3 Scope of work
1.4 Methodology

2. Corporate culture
2.1 Definition
2.2 Forms and goals
2.3 Mission statement of a company
2.4 Measurement
2.5 Creation
2.6 Critical success factor
2.7 The connection to success

3. Google
3.1 Overview
3.2 The corporate culture of Google
3.3 The innovation-oriented and successful culture inside

4. Conclusion

Bibliography

Excerpt out of 22 pages

Details

Title
Case study – Corporate culture
Subtitle
Corporate culture as a critical success factor at Google
College
The FOM University of Applied Sciences, Hamburg
Grade
2,3
Author
Year
2009
Pages
22
Catalog Number
V158348
ISBN (eBook)
9783640743353
ISBN (Book)
9783640743704
File size
584 KB
Language
English
Keywords
Case, Corporate, Google
Quote paper
Katrin Weislowski (Author), 2009, Case study – Corporate culture, Munich, GRIN Verlag, https://www.grin.com/document/158348

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