Excerpt
Table of Contents
Abstract
1. Part 1: Overview
1.1 Introduction
1.2 Defining Film-tourism
1.3 The Lord of the Rings and why it was used for destination marketing
2. Part 2: Marketing New Zealand via LOTR
2.1 Marketing techniques used in New Zealand for LOTR
2.2 New product developments
3. Part 3: Conclusion
3.1 Conclusion
3.2 Recommendations
References
Appendices
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- Quote paper
- Aylin Gürkaya (Author), 2010, Marketing New Zealand via ‘The Lord of the Rings’, Munich, GRIN Verlag, https://www.grin.com/document/157158
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