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Online advertising as transnational communication

Name: Online advertising as transnational communication
Price: 15.95 EUR
Availability: InStock
Author: MIR, MA Sebastian Plappert
ISBN: 978-3-656-48247-5

How do people use Internet-mediated transnational communication?

Essay, 2007

8 Pages, Grade: C

MIR, MA Sebastian Plappert (Author)

Abstract or Introduction

Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.

Details

Title: Online advertising as transnational communication
Subtitle: How do people use Internet-mediated transnational communication?
College: Macquarie University
Course: ICOM 817 Transnational Communication
Grade: C
Author: MIR, MA Sebastian Plappert (Author)
Year: 2007
Pages: 8
Catalog Number: V153937
ISBN (eBook): 9783640664672
ISBN (Book): 9783656482475
File size: 455 KB
Language: English
Notes: short essay, 5 pages text, 2 pages sources, no index.
Keywords: online, news, advertising, audience

Quote paper: MIR, MA Sebastian Plappert (Author), 2007, Online advertising as transnational communication, Munich, GRIN Verlag, https://www.grin.com/document/153937

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