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Online Marketing

How to Increase International Sales with Search Engine Optimisation


Term Paper (Advanced seminar), 2010

26 Pages, Grade: 8 (Niederlande)


Excerpt


Table of Contents

1 Introduction

2 Definition of Online Marketing
2.1 Definition of Search Engine Optimisation - SEO
2.2 Definition of Pay per Click - PPC

3 Medium Internet within the European Union
3.1 Internet Accessibility and Use within the EU
3.2 Future Trends of the Internet

4 How to Optimise a Website
4.1 Keywords
4.2 Onsite-Optimisation
4.3 Offsite-Optimisation
4.4 Pay per Click

5 Avoiding Elimination off the GoogleTM Index

6 SEO vs. PPC

7 International Sales Increase with SEM

8 Conclusions and Critical Appraisal
8.1 Conclusions
8.2 Critical Appraisal

Glossary

Bibliography

List of Abbreviations

Appendices

Excerpt out of 26 pages

Details

Title
Online Marketing
Subtitle
How to Increase International Sales with Search Engine Optimisation
College
Fontys University of Applied Sciences Venlo
Grade
8 (Niederlande)
Author
Year
2010
Pages
26
Catalog Number
V152500
ISBN (eBook)
9783640645398
ISBN (Book)
9783640645435
File size
2252 KB
Language
English
Keywords
Marketing, Online Marketing, SEO, SEM, Suchmaschinen-Marketing, Search Engine Marketing, Suchmaschinen-Optimierung, Search Engine Optimisation
Quote paper
Sandra Spindler (Author), 2010, Online Marketing, Munich, GRIN Verlag, https://www.grin.com/document/152500

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