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Correct Choice of Location as a Factor of Success

Name: Correct Choice of Location as a Factor of Success
Price: 18.95 EUR
Availability: InStock
Author: Sandra Spindler
ISBN: 978-3-640-64425-4

Seminararbeit, 2009

15 Seiten, Note: 2

Sandra Spindler (Autor:in)

Leseprobe

1. Introduction

2. The Exigency of a Location Study

3. Location Study
3.1 Hard Site-Related Factors
3.2 Soft Site-Related Factors
3.2.1 Soft, Company Related Factors
3.2.2 Soft, Individual Related Factors
3.3 Continuum of Hard and Soft Site-Related Factors

4. Identifying the Ideal Location

5. Porter’s Diamond

6. Germany as a Location

7. Analysis of Beiersdorf
7.1 Porter’s Diamond
7.2 Site-Related Factors of Hamburg

8. Conclusion and Critical Acclaim

Bibliography

Ende der Leseprobe aus 15 Seiten

Details

Titel: Correct Choice of Location as a Factor of Success
Hochschule: Fontys University of Applied Sciences
Veranstaltung: European Studies
Note: 2
Autor: Sandra Spindler (Autor:in)
Jahr: 2009
Seiten: 15
Katalognummer: V152498
ISBN (eBook): 9783640643721
ISBN (Buch): 9783640644254
Dateigröße: 634 KB
Sprache: Englisch
Schlagworte: Standortwahl, Standortpolitik, Marketing, BWL, Beiersdorf

Arbeit zitieren: Sandra Spindler (Autor:in), 2009, Correct Choice of Location as a Factor of Success, München, GRIN Verlag, https://www.grin.com/document/152498

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