Correct Choice of Location as a Factor of Success


Seminar Paper, 2009

15 Pages, Grade: 2


Excerpt


Table of Contents

1. Introduction

2. The Exigency of a Location Study

3. Location Study
3.1 Hard Site-Related Factors
3.2 Soft Site-Related Factors
3.2.1 Soft, Company Related Factors
3.2.2 Soft, Individual Related Factors
3.3 Continuum of Hard and Soft Site-Related Factors

4. Identifying the Ideal Location

5. Porter’s Diamond

6. Germany as a Location

7. Analysis of Beiersdorf
7.1 Porter’s Diamond
7.2 Site-Related Factors of Hamburg

8. Conclusion and Critical Acclaim

Bibliography

Excerpt out of 15 pages

Details

Title
Correct Choice of Location as a Factor of Success
College
Fontys University of Applied Sciences Venlo
Course
European Studies
Grade
2
Author
Year
2009
Pages
15
Catalog Number
V152498
ISBN (eBook)
9783640643721
ISBN (Book)
9783640644254
File size
634 KB
Language
English
Keywords
Standortwahl, Standortpolitik, Marketing, BWL, Beiersdorf
Quote paper
Sandra Spindler (Author), 2009, Correct Choice of Location as a Factor of Success, Munich, GRIN Verlag, https://www.grin.com/document/152498

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