Excerpt
Table of Contents
1. Introduction
2. The Exigency of a Location Study
3. Location Study
3.1 Hard Site-Related Factors
3.2 Soft Site-Related Factors
3.2.1 Soft, Company Related Factors
3.2.2 Soft, Individual Related Factors
3.3 Continuum of Hard and Soft Site-Related Factors
4. Identifying the Ideal Location
5. Porter’s Diamond
6. Germany as a Location
7. Analysis of Beiersdorf
7.1 Porter’s Diamond
7.2 Site-Related Factors of Hamburg
8. Conclusion and Critical Acclaim
Bibliography
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- Sandra Spindler (Author), 2009, Correct Choice of Location as a Factor of Success, Munich, GRIN Verlag, https://www.grin.com/document/152498
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