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Customer Processes and their application to Mobile Devices

Seminar Paper, 2009

22 Pages, Grade: 2,0

Christian Marx (Author)

Excerpt

Abbreviations

Table of Figures

1 Introduction

2 Challenges to the Banking Business
2.1 Customer’s (basic) needs
2.2 Changes in global markets

3 Customer-centricity for Business Processes
3.1 Customer-centricity
3.2 Customer Buying Cycle & Customer Processes
3.3 The customer-centric business process

4 Customer Process mapped to a Mobile Device

5 Boundaries & Challenges
5.1 Opportunities
5.2 Boundaries, challenges and disadvantages

6 Conclusion

References

Excerpt out of 22 pages

Details

Title: Customer Processes and their application to Mobile Devices
College: Frankfurt School of Finance & Management
Grade: 2,0
Authors: Christian Marx (Author)Uwe Fischer (Author)
Year: 2009
Pages: 22
Catalog Number: V151060
ISBN (eBook): 9783640631124
ISBN (Book): 9783640630967
File size: 722 KB
Language: English
Keywords: Customer Orientation, Customer-centricity

Quote paper: Christian Marx (Author)Uwe Fischer (Author), 2009, Customer Processes and their application to Mobile Devices, Munich, GRIN Verlag, https://www.grin.com/document/151060

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