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Google's main brands in a GE Matrix

Name: Google's main brands in a GE Matrix
Price: 18.95 EUR
Availability: InStock
Author: Max Adler
ISBN: 978-3-640-62579-6

International Marketing Strategy: Google's major brands in a portfolio analysis

Term Paper (Advanced seminar), 2010

15 Pages, Grade: 1,9

Max Adler (Author)

Excerpt

List of figures

1 Introduction

2 Google’s major brands
2.1 Search engine
2.2 YouTube
2.3 Chrome Browser
2.4 Maps, Earth and Street View.
2.5 AdWords and AdSense
2.6 Other Google brands

3 Portfolio analysis via matrices in the 21st century
3.1 Why portfolio analysis?
3.2 Portfolio analysis and Google
3.3 Companies like Google

4 Conclusion

Reference List

Excerpt out of 15 pages

Details

Title: Google's main brands in a GE Matrix
Subtitle: International Marketing Strategy: Google's major brands in a portfolio analysis
College: University of Lincoln (Business and Law)
Course: International Marketing Strategies
Grade: 1,9
Author: Max Adler (Author)
Year: 2010
Pages: 15
Catalog Number: V150710
ISBN (eBook): 9783640625581
ISBN (Book): 9783640625796
File size: 577 KB
Language: English
Keywords: google, bing, yahoo, mckinsey, ge, matrix, portfolio, analysis, seo, search engine, youtube, maps, earth, street view, adwords, adsense, brands, webdesign, online, internet, marketing, international, strategy, project, management, microsoft, browser, g1, mobile, images, translator, docs, picasa, gmail, books, desktop, scholar, toolbar, pagerank, boston consulting group, sbu, web, desgin, innovation, bcg matrix