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The Importance of Customer Relationship Management in Business Marketing

Name: The Importance of Customer Relationship Management in Business Marketing
Price: 13.99 EUR
Availability: InStock
Author: Robert Stolt
ISBN: 978-3-640-77837-9

Essay, 2010

18 Pages, Grade: A

Robert Stolt (Author)

Excerpt

List of Abbreviations

List of Figures and Tables

1 Introduction

2 Characteristics of CRM and B2B

3 Advantages to Business Organisations of Adopting a CRM Approach

4 Framework for CRM in a B2B Context

5 Conclusion and Outlook

Reference List

List of Appendixes

Appendix

Excerpt out of 18 pages

Details

Title: The Importance of Customer Relationship Management in Business Marketing
College: University of St Andrews
Grade: A
Author: Robert Stolt (Author)
Year: 2010
Pages: 18
Catalog Number: V150101
ISBN (eBook): 9783640778379
ISBN (Book): 9783640778331
File size: 1393 KB
Language: English
Keywords: Customer Relationship Management, B2B, CRM, Marketing, Customer Portfolio Management

Quote paper: Robert Stolt (Author), 2010, The Importance of Customer Relationship Management in Business Marketing , Munich, GRIN Verlag, https://www.grin.com/document/150101

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