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Advertisers seek only to ensure that consumers make informed choices.
The field of advertising is extremely broad and diverse. In general, advertising is simply a public notice meant to convey information and invite consumers to invest or buy a certain product or service. As that suggests, advertising has two basic purposes: to inform and to persuade. Even though, these purposes seem to be somewhat contradictory both are very often simultaneously present. [...]
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- Florian König (Autor:in), 2009, Advertisers seek only to ensure that consumers make informed choices, München, GRIN Verlag, https://www.grin.com/document/137964
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